We've added another new term to
HypeTracker to bring our total count to 13.
The new term is
'doping' (+blood) and so far today it's #1 as a result of the Italian raid on the Austrian biathlon and cross-country teams.
Almost two weeks ago we added
'performance-enhancing drugs' in anticipation of some sort of scandal in the Olympics but it hasn't performed so well. We'll continue to monitor it but hopefully this new term will return some more substantial results.